Paid campaigns managed by someone who has spent the budget.
We have managed over $3M in cumulative ad spend across Google, Meta, LinkedIn, Bing, and programmatic channels. We handle strategy, targeting, creative direction, budget management, and reporting. You do not need to manage the platforms.
What we do.
Campaign setup and management
We build campaigns from scratch or take over existing accounts. Either way, we audit the structure first, fix what is broken, and establish a clean baseline before we start optimizing.
Budget allocation and optimization
Where your budget goes matters as much as how much you spend. We allocate across platforms and campaigns based on performance data and adjust as results come in.
Audience targeting and segmentation
The right message to the wrong audience is wasted money. We build targeting frameworks based on how your customers actually behave and refine them as campaigns run.
Ad creative direction
We direct the creative, including copy, visual concept, and format, and produce it with our design team. Static ads, video creative, carousel formats. The creative strategy is built for the platform and the audience.
Performance reporting and attribution
Regular reporting on what is working and what is not. Spend, cost per acquisition, return on ad spend, and conversion data, in plain language without hiding behind platform metrics that do not connect to real business outcomes.
What this has looked like in practice.
We have run $180K per year Meta budgets and $180K per year Google budgets for separate clients. We have managed paid media across Google, Meta, LinkedIn, Bing, and Baidu. The 30x ad cost reduction we achieved for one client came from restructuring targeting, refreshing creative, and reallocating budget across channels.
See the Portfolio →Who this is for.
Businesses running paid ads that are not hitting their targets. Companies setting up paid campaigns for the first time who want them built correctly. Marketing teams that need a dedicated media buyer without adding headcount. Anyone spending significant budget who wants senior oversight on how it is being managed.
If your ads are running but not working, let's find out why.
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