Work we have done.

Built the entire business from scratch: brand identity, marketing site, members mobile app, experience portal, and luxury shopping platform. Four live products, one coordinated ecosystem.

$27.2M in membership revenue. 15% increase in member retention. $180K/year Meta budget managed. Ad spend-on-revenue reduced to under 7%.

A full-stack e-commerce platform built solo using AI-assisted development. Pledge engine, tiered MOQ price breaks, Stripe payment processing, GDPR-compliant data handling.

Live. Full-stack e-commerce with a pledge-to-group-buy engine.

A full-stack web app with a Go backend and React frontend. Company directory scored against workers' rights, environmental impact, and political activity. Every data point is backed by a cited source.

Live. Values-based company directory with sourced data.

Brand design and technology direction for a premium membership travel platform. Led the complete visual identity, tiered membership comparison pages, and service breakdowns. WordPress with custom themes.

Premium visual identity. Custom WordPress with tiered membership flows.

Joined as marketing manager, took over as CTO in 2018. Ran both functions simultaneously. Architected and launched two internal products: a white-label concierge marketplace and a B2B company directory.

30x ad cost reduction. $95K/yr Google and $71K/yr Meta managed. MyConcierge and Source Middle East launched.

Brought in to fix underperforming web traffic and rebuild tech infrastructure. Led 15 engineers, oversaw two website redesigns, a mobile app, and a full backend brokerage software rewrite.

400% sales growth YoY. 500+ keywords, $24.5K/month PPC equivalent in organic. 15 engineers led.

Ground-up WordPress rebuild for a child development center. Service pages for each therapy discipline, a Get Started flow, FAQ, career listings, and a blog. Done pro bono.

Complete site rebuild, live.